Spontaneity and mythical creatures
Carl-Henning Pedersen
& Else Alfelt’s Museum,
Denmark
Jacquard dishtowels
Tote bags
Ear studs
Sketchpads
Felt-tips pens in a box
Paper bags
In Norse folklore, the three-legged Helhest (Horse of the Underworld) portended disaster; in 1941 it also gave the name to a periodical started by Carl-Henning Pedersen and other modernist leading lights of the time. In 1948 they formed the group of artists known as CoBrA, whose abstract art was based on fantasy and spontaneity to express the subconscious.
Carl-Henning Pedersen is known as the painter of fable. His figurative universe is populated by magical figures – birds, suns, horses and ships - and his use of colours, especially the blue range, is a special characteristic of his work.
The colours are very clear on the three Jacquard dishtowels woven with different Helhests, because colour, combined with magical creatures, is a central theme when communicating about Carl-Henning Pedersen. The dishtowels are separately wrapped in an attractive sleeve, which tells the story of the Helhest and CoBrA.
soSouvenir has both designed and also helped the museum choose other motifs which could be suitable on the product.